Introduction of HAPPIEE, Singapore's first fully automatic large-scale production line for plant-based products! A new series of native plants including Chickiee Nuggets, Chickiee Popcorn and Fishiee Patties and Fishiee sticks
Singapore-Media OutReach-November 26, 2021-Growthwell Foods, a leading manufacturer of plant-based alternatives to meat and seafood for the Southeast Asian market, has opened its innovation, R&D, and manufacturing center at JTC Foodhub Senoko. The center has Singapore's first fully automated large-scale production line for plant-based products.
The center is a step towards achieving Growthwell’s goal of contributing to Singapore’s 30 x 30 vision by producing plant-based products for the local market in Singapore. The organization aims to become Asia's leading plant nutritious food technology company, nourishing 100 million people's lives by providing sustainable and nutritious plant-based food options. The center's research and development activities will focus on improving the taste and nutritional properties of its plant-based products.
The center will serve as a pilot plant, making Singapore a launch pad for further expansion to other specialized production areas in the future.
Not only that, the new facility will also enable Growthwell to further expand its product portfolio and provide more choices for chefs and consumers. Highlights of the facility include Singapore's first production-scale high-moisture extrusion (HME) production line owned by a local SME. This HME series will enable Growthwell to significantly improve the texture of its plant-based meat products. The new plant also has Singapore's first fully automated mass production line for plant-based products, which will handle manufacturing, freezing and packaging. Automation enables companies to enjoy greater economies of scale and provide quality products at better prices. It will have the capacity to produce 4,000 metric tons of product within a year.
"Since its establishment in 1989, Growthwell Foods has come a long way," said Justin Chou, Executive Director of Growthwell Foods. "We started as a food solutions company that met the needs of vegetarian consumers. Now, we are seeking to capitalize on the potential of a global market eager to substitute protein. Well-equipped to handle mass production and lead our own R&D efforts, our factory We are ready to change the status quo of the plant-based meat industry. We will make Singapore proud by bringing local products to the global stage!"
Growthwell's innovation and R&D manufacturing center will produce HAPPIEE!, a new series of native plants that evoke enthusiasm and inspire an active lifestyle. Have a picnic or suntan by the beach, and enjoy a snack while enjoying. These ingredients are also very suitable for your Asian or Western home-cooked feast. Since they are produced locally, plant-based nutritious foods will have attractive price tags, thereby attracting more consumers to switch to plant-based nutrition and start their own sustainable life journey.
There are four products in the soybean-based chicken series: HAPPIEE! Plant-based Chickiee Nuggets, happy! Plant-based chick popcorn, HAPPIEE! Plant-based Chickiee Patties and HAPPIEE! Vegetable breaded chicken patty. There are two products in the fish series made with konjac: HAPPIEE! Plant-based Fishiee sticks and HAPPIEE! Plant-based fish pie. All six products are free of trans fats.
HAPPIEE designated distributor! Including Country Foods and Indoguna. Country Foods is a wholly-owned subsidiary of SATS Food Services and one of the major food importers, distributors and manufacturers of Country Foods in Singapore. Indoguna has more than 20 years of experience and has operations in Singapore, Cambodia and Dubai. It is a supplier of meat, seafood and artisanal wine. Its huge network includes hotels, cafes and restaurants.
"Country Foods is a 100% SATS subsidiary and is pleased to expand its partnership with Growthwell to introduce the latter's high-quality and innovative plant-based protein products and meal solutions to its extensive retail, catering service and institutional customer base in Singapore ," said Susan Ng, Country Foods general manager. "Country Foods has an extensive network and insight into the local market space and key players, as well as mature logistics, development and manufacturing infrastructure, which will enable the two companies to achieve their ambitious growth plans in Singapore and other regions. Has a strategic advantage."
“As part of the food service APME, Indoguna Singapore has 40 years of experience in serving world-class customers,” said Melissa Ng, senior business development manager at Indoguna Singapore Pte Ltd. In-depth expertise to plan complete solutions for the most complex business needs. With sustainability as the pillar of our business priorities, we are honored to stand at the forefront of the plant-based field together with Growthwell, to provide our customers with an unparalleled range of protein alternatives, which in turn will bring positive things to the planet and mankind. The change. "
Investor of ChickP, ChickP is the first company in the world to launch 90% chickpea isolate
In 2019, Growthwell invested in ChickP, an Israeli food technology startup led by Professor Ram Reifen. (ChickP's MD, founder and CSO) ChickP has developed a proprietary process and technology to make 90% pure chickpea isolate,
90% chickpea isolate is a complete protein containing all 9 essential amino acids. It has a very mild taste and emulsifying properties, making it an excellent ingredient for dairy applications. Unlike other vegetable protein sources such as soybeans, wheat, and peas, chickpeas are a crop sold in Asia. This allows Growthwell to source raw materials closer to home, shortening the supply chain and making production more environmentally friendly.
Launched innovative plant-based salmon fillets
Except HAPPIEE! In addition, Growthwell is also preparing to launch a new product: plant-based salmon flakes. The product is made from soybeans, contains algae-derived omega-3 oil, and reaches its neutral Note RD. The neutral or natural pink color from vegetables. Use vegetable powder.
At Growthwell, R&D activities are driven by conversations with chefs and catering professionals, and are based on customer feedback. Growthwell continues to invest in resources to enable it to better understand the trends that influence people's perceptions of food, especially the needs, demands and expectations of plant-based foods. Growthwell’s plant-based salmon fillets are proof of this. Chefs and customers alike are asking for more seafood options that are not only delicious, but also healthier. Baike’s new "HAPPIEE! Salmoniee Flakes" provides the recommended daily dose of Omega-3 for adults.
In addition to providing taste and texture, Growthwell is also committed to providing healthier food choices with high nutritional value. The R&D team is exploring the use of beans, algae and plants to provide clean and healthy protein. Together with the ChickP team in Israel, it will continue to push the boundaries of ChickP isolates and make their products, taste, feel and better.
hapiness! A range of products can be used for food service distribution. hapiness! Chickiee Nugget Popcorn and HAPPIEE! Fishiee Sticks and Patty also plan to start selling in retail stores in the first quarter of 2022. Plant-based salmon fillets will be used first in food service.
Founded in 1989, Growthwell Foods has always been Singapore's trusted one-stop meatless solution provider, providing services to catering companies and organizations around the world. In terms of research and development, Growthwell Foods is Singapore’s leading plant-based food solutions company, helping catering organizations obtain high-quality meat-free products, while providing excellent logistics support and customer service to achieve sustained growth and success. In order to make the world a better place, Growthwell Foods has grown from an Asian manufacturer of plant-based alternatives to an innovative plant-based food technology company. The group has food technology, manufacturing and distribution capabilities in Asia, and directly provides end-to-end plant-based food solutions to its important global partners and consumers.
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